80s, Blog, Celebrities, Commercials — September 14, 2016 1:52 pm

That Time Phil Collins Watched a Man Watch a Man Drown in a Michelob Beer Commercial

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Hands down, one of my favorite, if not my ultimate favorite, urban legend has to do with Phil Collins. Specifically his song “In the Air Tonight”. The story goes that Phil witnessed a guy watching another guy drown. The first guy could have helped the drowning one, but chose not to.

This also begs the question: Why didn’t Phil help? Daaaamn Phil, you cold.

Snopes provides some context and answers here, but Phil has said the song deals with his feelings over the end of his first marriage and has nothing to do with drowning or the watching of said drowning. Or the watching of the watching of said said drowning. Are you still with me? I know the song isn’t about watching a man watch a man drown, but I don’t even care. That’s such a great story that I reject Phil’s explanation and choose to believe this urban legend. It’s just too great not to!

I mean… LYRICS!

“Well, if you told me you were drowning
I would not lend a hand
I’ve seen your face before my friend
But I don’t know if you know who I am
Well, I was there and I saw what you did
I saw it with my own two eyes
So you can wipe off that grin,
I know where you’ve been
It’s all been a pack of lies.”


Although that does bring up a lot of questions for Michelob landing on “In The Air Tonight” to use in their commercials. Such as: Why? The Michelob Phil Collins commercial tries to make the beer seem… mysterious, maybe? What kind of story are they trying to portray here? I can’t exactly grasp what they’re going for except that if I’m dressed up in my finest 80s threads and big 80s hair, my date better not be drunk on Michelob.

I guess some Michelob commercials are better than others.

Have a fun time having that stuck in your head all day.

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